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Branding (Marketing)

 Subject
Subject Source: Library of Congress Subject Headings

Found in 2 Collections and/or Records:

Detroit Committee for Responsible Banking Records

 Collection
Identifier: UR001587
Abstract The Detroit Committee for Responsible Banking (DCRB) grew out of awareness that banks in Detroit were under-funding city development while frequently supporting development in suburban areas. The DCRB was formed by James M. Edwards and Patrick J. Murray, both Detroit lawyers, and backed by an advisory board of community members. Initially, they focused their efforts on one bank – Comerica – and later went after Standard Federal, National Bank of Detroit, Manufacturers Bank, First of America,...

Wayne State University Department of Marketing and Communications Records

 Collection
Identifier: WSR000552
Abstract The Wayne State University Department of Marketing and Communications (formerly known as the Wayne State University Office of Public Relations) functions as the primary liaison between the university and the news media and is concerned with maintaining the school’s positive image. This collection consists of materials produced between 1961-2000 and includes press releases; clippings and reports on press coverage relating to WSU; biographic files on the University's presidents and other...