Since the United Automobile Workers of America (UAW) was established as an affiliate of the American Federation of Labor (AFL) in August 1935, the union has maintained an office to deal with public relations. At that time, a "Committee on Publication" was formed, which became the "Publication Committee" in April 1936. The Committee subsequently became the "Publicity Department" in August 1936, when the UAW became an independent union affiliated with the Congress of Industrial Organizations (CIO). This became the UAW's Public Relations Department some years later. The primary purpose of the original Committees and Department was the production of the union's national newspaper, the United Automobile Worker, which became Solidarity in 1957. Over the years, as the UAW grew into a large, powerful union, the P.R. department played an increasingly important role in writing speeches and producing various publications. It also generated large numbers of photographic images, created television advertisements, and issued press releases, delivering the union’s official stance on nearly all issues. In recent years, the P.R. Department has also been responsible for maintaining the union’s social media presence.