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Morris Gleicher Papers

Identifier: UP001536

Scope and Content

The Morris Gleicher Collection consists of correspondence, reports, financial records, press releases, clippings, minutes, campaign literature and advertising brochures related to his public relations business and his involvement in liberal causes.

Important subjects in the collection:

Afro-American civic leaders—Michigan—Detroit American Civil Liberties Union Metropolitan Detroit Chapter Attica (N.Y.) Prison Uprising, 1974 Richard Austin Business Executives Move Against the Vietnam War Jerome Cavanagh Civil liberties Kenneth Cockrel John Conyers George W. Crockett, Jr. Detroit (Mich.)—Politics and government Elections—Michigan—Detroit Ernest Goodman Erma Henderson Carl Levin Sander Levin Viola Liuzzo Maryann Mahaffey Race relations—Michigan—Detroit Red Squad—Michigan—Detroit Vietnamese Conflict, 1961-1975—Protest movements

Important correspondents in the collection:

Kenneth Cockrel George W. Crockett, Jr. Ernest Goodman David M. Gubow Sidney Shapiro


  • 1965 - 1992


Language of Materials

Material entirely in English.


Collection is open for research.


Refer to the Walter P. Reuther Library Rules for Use of Archival Materials. Restrictions: Researchers may encounter records of a sensitive nature – personnel files, case records and those involving investigations, legal and other private matters. Privacy laws and restrictions imposed by the Library prohibit the use of names and other personal information which might identify an individual, except with written permission from the Director and/or the donor.


Morris Gleicher was born in Freeport, New York in January, 1917, but grew up in Detroit. After graduating from college in the 1930s, he worked as an economic analyst for the Michigan Employment Security Commission and after returning from a stint in the army during World War II, became president of Local 209 of the United Public Workers Union. He campaigned for the Progressive Party in 1948 and in the 1950s ran a print business in Detroit. In 1960, he founded the public relations firm, MG Advertising, which became MG and Casey (later, M G Associates) in 1966 when close friend Jack Casey, advisor to Detroit Mayor Jerome Cavanagh, joined him. He died on October 26, 1992.

A former president of the Michigan ACLU, Gleicher championed racial equality, peace, and social justice throughout his career, lending his talents to a number of civil libertarian causes, but was best known as a consultant to Detroit political figures whose views mirrored his own, among them Coleman Young, Jerome Cavanagh, John Conyers, Carl Levin, and George W. Crockett, Jr.


7 Linear Feet (7 SB)


Morris Gleicher served as president of United Public Workers Local 209 and of the Michigan American Civil Liberties Union (ACLU), and founded the public relations firm, MG Advertising, later known as MG and Casey, and MG Associates.

Mr. Gleicher’s papers reflect his work as in public relations and his involvement in issues of civil liberties, racial equality and the peace movement.


Folders are listed in the order in which they appear.


A large number of photographs, audio and video tapes, posters, and bumper stickers produced for MG and Casey advertising campaigns have been placed in the Archives Audiovisual Collection.

Processing History

Processed and finding aid written by Walter P. Reuther Library.
Guide to the Morris Gleicher Papers
Processed by Walter P. Reuther Library.
Description rules
Describing Archives: A Content Standard
Language of description
Script of description
Language of description note

Repository Details

Part of the Walter P. Reuther Library Repository

5401 Cass Avenue
Detroit MI 48202 USA