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Advertising and Branding (Marketing), 1983, 1987, 1988, undated

 File — Box: 3, Folder: 3

Scope and Content

From the Collection: The Detroit Committee for Responsible Banking Records document the efforts of the committee to bring attention to redlining practices of banks in the city of Detroit. They reflect a multi-faceted approach, including direct correspondences with banking officials, protests to state and federal banking oversight institutions, correspondence with various news media, and collaboration with other organizations. The records also reflect the group’s continued relationship with Comerica, extending through the bank’s attempt to build a new headquarters on the Detroit Riverfront in 1991. The materials in the collection include correspondences, acquisition and merger applications, mortgage and home improvement loan statements; Community Reinvestment Act files; bank publications, notes, news clippings, and related reports.

Important Subjects: Ad Hoc Coalition on Fair Banking Practices in Detroit Board of Governors of the Federal Reserve System (U. S.) Branding (Marketing) Comerica Incorporated Community activists Detroit Alliance for Fair Banking Detroit Area Reinvestment Alliance Detroit Committee for Responsible Property Management Detroiters for Community Banking Discrimination in mortgage loans Discrimination in mortgage loans—Law and legislation—United States First Federal of Michigan First of America Bank Corporation Grand Bancshares (Dallas, Texas) Home improvement loans Manufacturers Bank (Detroit, Mich.) Michigan. Financial Institutions Bureau Michigan National Bank (Detroit, Mich.) Mortgage loans National Association for the Advancement of Colored People National Bank of Detroit Redlining Standard Federal Bank Tax remission United States. Community Reinvestment Act of 1977 Urban Development

Important Names: Bush, James A. Edwards, James M. Garavaglia, James Johnson, Arthur L., 1925- Kuthy, Eugene Miller, Eugene A. Murphy, Raymond M. Murray, Patrick J. Parker, Bernard Riegle, Donald W., 1938- Waterston, James R.
From the Collection: Series Description: Series I: Financial Institutions, 1982-1993

Subseries A: Comerica Incorporated, 1983-1993 CRA files, reports, and plans; applications for acquisitions, protests, correspondences, home loan disclosure statements, notes.

Subseries B: First of America, 1989 Marketing materials.

Subseries C: First Federal of Michigan, 1988 Correspondence.

Subseries D: Manufacturers’ National Bank, 1988 Correspondences and publication.

Subseries E: Michigan National Bank, 1990 Report.

Subseries F: National Bank of Detroit, 1982-1992 Correspondences, CRA drafts and plans, notes, marketing materials, clippings.

Subseries G: Standard Federal, 1983-1989 Application for merger, correspondences, protest, CRA performance reports and plan drafts, marketing materials, clippings.

Series II: Subject Files, 1976-1991 General notes, correspondences, and clippings; related local and national community organizations and causes; conference notes; research reports.


  • 1976 - 1993
  • Majority of material found within 1987 - 1991

Language of Materials

From the Collection: Material entirely in English.


Collection is open for research.


From the Collection: 3 Linear Feet (3 SB)


Repository Details

Part of the Walter P. Reuther Library Repository

5401 Cass Avenue
Detroit MI 48202 USA